Showcase: Maison Perrier-Jouët & Royal Salute at Masters Expo, RAI Amsterdam
An Exquisite Brand Presentation in a Bespoke Setting
At Masters Expo in RAI Amsterdam, the luxury trade fair for high-end brands and experiences, Maison Perrier-Jouët and Royal Salute Whisky were presented in an extraordinary way. Designed as an immersive brand environment, the exhibition stand seamlessly blended heritage, craftsmanship, and modern elegance, offering visitors a multisensory experience reflective of both brands’ prestige.
The concept, executed with meticulous attention to detail, transformed the space into an inviting and sophisticated brand universe, where guests could explore the legacy and artistry behind Maison Perrier-Jouët’s renowned champagne and Royal Salute’s exceptional whisky collection.
A Fusion of Luxury and Storytelling
Maison Perrier-Jouët and Royal Salute are known for their commitment to craftsmanship, heritage, and exclusivity. The exhibition stand at Masters Expo was designed to bring these values to life through an immersive visual and sensory experience.
Key design elements included:
A botanical-inspired installation, reflecting Maison Perrier-Jouët’s deep connection to nature and its Art Nouveau heritage.
Hand-crafted floral arrangements, mirroring the elegance and delicate notes of Perrier-Jouët’s finest champagnes.
Rich, opulent textures and deep color palettes, evoking the regal character of Royal Salute Whisky.
Showcase areas for tastings and storytelling, allowing guests to experience the depth and complexity of each brand’s collection.
Every element was curated to ensure that guests felt transported into the world of these legendary brands, creating an experience that went beyond traditional exhibition design.
An Immersive Tasting Experience: The Perrier-Jouët Tasting Dome
At the heart of the Maison Perrier-Jouët exhibition stand at Masters Expo, the Tasting Dome provided an exclusive and intimate setting for guests to experience the refined elegance of Perrier-Jouët champagne. Inspired by the maison’s deep connection to nature and Art Nouveau, the structure featured delicate botanical accents and organic curves, mirroring the iconic anemone motif of the Belle Époque collection.
Within this bespoke enclosed tasting space, hand-selected guests were invited to indulge in a guided champagne tasting experience, expertly curated to highlight the nuanced flavors and craftsmanship of Perrier-Jouët’s finest vintages. The setting encouraged meaningful engagement, allowing guests to connect with the heritage, artistry, and sensory richness of the brand in an atmosphere of elegance and exclusivity.
A Premium Experience for Discerning Guests
Masters Expo attracts an audience of industry leaders, collectors, and connoisseurs seeking exceptional experiences and products. The stand was designed to not only reflect the exclusivity of Maison Perrier-Jouët and Royal Salute but to create a space for meaningful interactions, where guests could engage with brand ambassadors, experience private tastings, and appreciate the artistry behind each product.
The combination of high-end design, premium materials, and expert storytelling resulted in a stand that was both visually striking and deeply immersive, ensuring that both brands left a lasting impression on every visitor.
Crafting Unforgettable Brand Environments
This bespoke exhibition stand at Masters Expo underscores the importance of experiential design in premium brand marketing. By blending luxury aesthetics, heritage storytelling, and interactive elements, brands can create a presence that is both visually compelling and deeply engaging.
A Tribute to Legacy & Craftsmanship : Maison Perrier-Jouët: A Sparkling Ode to the Belle Époque
Founded in 1811, Maison Perrier-Jouët is renowned for its connection to nature, art, and timeless refinement. For Masters Expo, the stand design was inspired by the maison’s Art Nouveau heritage, mirroring the delicate beauty of its iconic Belle Époque bottles, adorned with Japanese anemones.
A floral-inspired setting, echoing the maison’s historic connection to botanical elements.
A showcase of rare vintages, including the prestigious Perrier-Jouët Belle Époque Collection.
An exclusive private tasting space, inviting guests to discover the finesse and complexity of each champagne.
The space encapsulated the brand’s dedication to elegance and exclusivity, creating a setting that celebrated the maison’s legacy while offering a contemporary luxury experience.
Royal Salute: Whisky Fit for Royalty
Born from a legacy of prestige, Royal Salute Whisky was crafted in 1953 as a tribute to the coronation of Queen Elizabeth II. Aged for a minimum of 21 years, each whisky represents a commitment to excellence and tradition.
To honor its royal heritage, the stand design for Royal Salute at Masters Expo featured:
Rich, deep hues and opulent textures, evoking the grandeur of its origins.
A bespoke whisky-tasting lounge, offering an exclusive opportunity to savor the nuances of Royal Salute’s rarest blends.
Handcrafted displays inspired by regal traditions, paying homage to the 21-Gun Salute, a symbol of honor and respect.
The experience allowed guests to immerse themselves in the royal lineage and complexity of Royal Salute Whisky, reinforcing its status as the whisky of choice for collectors and connoisseurs.
A Stand That Redefined Luxury & Experiential Branding
Masters Expo is the pinnacle of premium business and luxury networking, attracting 41,500 high-net-worth visitors and over 350 international brands. With our design, Maison Perrier-Jouët and Royal Salute stood out as an embodiment of true craftsmanship and exclusivity.
This bespoke exhibition stand was more than just a showcase—it was a curated experience that transported visitors into the storied heritage of two legendary brands. Through thoughtful design, immersive storytelling, and exclusive tastings, we crafted an environment where guests could connect with the brand on a deeper level, creating lasting impressions that extended beyond the event.