Past summer, we transformed the iconic canals of Amsterdam into an exclusive luxury experience with the Chandon Garden Spritz Luxury Cruise. In collaboration with Moët & Chandon, we hosted an unforgettable brand activation on a beautifully decorated luxury boat, allowing guests to indulge in the refined taste of Chandon Garden Spritz while enjoying the stunning scenery of the city.

If you are looking to create a high-end brand experience that engages your audience in a premium setting, this activation sets the perfect example of how to elevate your brand through experiential marketing.

An Exclusive Experience on the Water

Every element of this activation was curated to reflect the sophistication of Moët & Chandon, from the floral arrangements to the personalized table settings. This experience provided an opportunity to:

• Present Chandon Garden Spritz in a way that aligns with its premium positioning.

• Offer an immersive tasting experience featuring carefully selected pairings.

• Engage with high-value guests, including industry leaders and brand ambassadors.

• Create an elegant setting that encouraged organic brand storytelling and social sharing.

Inspired by high-end activations such as the Luxury Cocktail Cruise Amsterdam, this tailored event demonstrated how on-trade brand activations can create meaningful consumer connections.

The Appeal of Chandon Garden Spritz

Chandon Garden Spritz is a carefully crafted blend of sparkling wine infused with natural orange peel extracts, delivering a balanced and refreshing taste. Designed to complement warm summer evenings, it represents effortless elegance, making it an ideal feature for exclusive brand experiences.

Through carefully curated activations, brands can elevate their product beyond the traditional on-trade setting and create a multisensory engagement that resonates with their audience.

Curating Premium Brand Activations

For brands looking to create bespoke, high-end experiences, tailored activations such as this offer a unique opportunity to connect with a discerning audience. From private product launches to immersive hospitality experiences, this approach ensures that the brand is positioned at the highest level. The Chandon Garden Spritz Premium Experience is an example of how refined event curation, exclusive settings, and premium storytelling can transform a brand activation into a lasting impression.