Hermès Brand Activation: Exclusive Floral Designs by Studio Bloement
Hermès hosted a memorable activation —the Le Monde d’Hermès Kiosk. For this event, Studio Bloement had the privilege of creating an immersive floral experience that captured the Maison’s spirit of craftsmanship and innovation.
Through our bespoke floral designs, we contributed to a boutique-like atmosphere, connecting visitors to the essence of Hermès through nature and artistry.
Tailored Floral Touchpoints for Hermès: Creating a Boutique Experience in Rotterdam
Discover how Studio Bloement can elevate your next brand activation with bespoke floral designs and immersive touchpoints. Get in touch to explore how we can bring your brand vision to life with creativity and sustainability.
At the heart of the Le Monde d’Hermès Kiosk activation in Rotterdam, Studio Bloement designed 350 iconic orange bouquets, carried by two flower girls, to create a real floral boutique feeling. These bespoke bouquets were carefully curated to mirror Hermès’ signature color and enhance the activation’s overall aesthetic. Our floral designs extended beyond the bouquets, with floral arrangements on every table where guests could sit, adding subtle yet elegant touches to the entire event space.
In addition, we decorated the kiosk stall with fresh blooms, turning it into a vibrant floral display that further enriched the customer experience.
Tip: Incorporating floral touchpoints such as bouquets or table arrangements can help create an inviting, cohesive environment, elevating the brand experience for visitors.
Immersive Brand Experience: Blending Art, Fashion, and Nature
Our work at Hermès’ Le Monde d’Hermès Kiosk was designed to immerse guests in a holistic brand experience. The iconic orange bouquets and floral decorations on the kiosk and tables provided a sensory journey that seamlessly blended art, fashion, and nature. This immersive brand experience connected Hermès' creativity and craftsmanship with natural beauty, offering guests a unique way to engage with the brand.
By designing a space where flowers were not just a backdrop but an integral part of the experience, Studio Bloement helped visitors form a deeper emotional connection with the brand.
Tip: Using immersive floral designs can help draw guests into the brand narrative, making the event space more engaging and memorable.
Exclusive Floral Designs for Hermès: Enhancing the Atmosphere
The floral designs for the Hermès Kiosk were strategically placed to enhance the overall brand experience. From the boutique-inspired bouquets to the floral arrangements on tables, each design element was created to evoke a sense of elegance and warmth. These exclusive floral touchpoints were not just decor—they served as a connection between the visitors and the Maison Hermès.
The floral stall we created, decorated with fresh Dutch flowers, reflected Hermès' heritage of craftsmanship while adding a natural, authentic touch to the event.
Tip: Pay attention to every detail of floral design to ensure that the flowers not only enhance the space visually but also create an emotional connection for guests.
High-End Brand Activation Coordination: Studio Bloement’s Role in Hermès’ Rotterdam Event
For the Hermès activation in Rotterdam, Studio Bloement and Bloemenmeisjes.com worked closely with the event team to ensure that every floral element was seamlessly integrated into the brand experience. We used foam-free floristry techniques to align with both Hermès’ values of authenticity and sustainability, crafting a cohesive and eco-conscious design.
From the creation of the 350 bouquets to the delicate floral touches throughout the space, we ensured that every aspect of the floral decor complemented Hermès’ commitment to craftsmanship and quality.
Tip: Align floral designs with the brand’s ethos and sustainability values to create a harmonious and meaningful experience for guests.
A Creative Partnership with Hermès: Bringing Nature into the Brand Experience
Working with Hermès for the Le Monde d’Hermès Kiosk in Rotterdam, Studio Bloement designed floral elements that reflected the Maison’s iconic style, while connecting with the natural beauty of Dutch flowers. Our foam-free techniques and bespoke designs ensured that the event not only looked beautiful but also stayed true to sustainable practices. The combination of iconic orange bouquets, floral table decorations, and the floral stall created an immersive experience that allowed visitors to engage deeply with the Hermès Maison while enjoying the natural beauty of the floral arrangements.